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About Us

Who are we?

Headed up by founder Lorenzo Luiso in 2015, the small team at strive to bring you somewhere you can browse, the best in motorcycle clothing for the urban rider you are, simply and quickly at any time on any device. 

As a online-only provider of clothing & accessories we like to be as transparent and easy to reach as you’d expect from being in a shop, which is why you can get in contact with us through all our socials, over the phone, email, and even WhatsApp if you’re shopping on the go. 

Our office & distribution space is based in Watford, but we don’t currently have a walk/ride in collection option.

Our Values was born out of a vision for bringing individuality back to riding for those riders who aren’t looking for validation but instead strive to stand out from the crowd.

We serve all the riders who do it for the freedom, whether you’re stunting, racing, or tearing up the streets; no matter how you choose to get your kicks on two wheels.

More than just a place to shop online, LD is a brand that represents all the urban riders out there just enjoying the good times with your buddies and your bike, standing out and refusing to fit in.

Who are you?

We live amongst you... riding out whenever we can to meet ups, which is why our range is tailored to your style.

But we always want to get to know our customers better to keep our product range and service up to date, so if you have a minute spare we’d like to hear what you want on our short survey page here


Follow us on our socials to keep up to date with what we’re doing, and new gear as it becomes available

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